Baidu SEO: How to rank on China’s largest search engine? Thumbnail

Baidu SEO: How to rank on China’s largest search engine?

China is a huge market with a population of over 1.3 billion people. Out of this mammoth 1.3 billion approximately 160 million chinese consumers have purchased a product or service and this number is rising very rapidly. Baidu has over 83% of the China search market and serves 4 times the number of queries of the nearest competitor. Baidu is the search giant of China. If you are looking to mar

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Top 10 SEO Blogs to Follow on Twitter Thumbnail

Top 10 SEO Blogs to Follow on Twitter

@SEOmoz  - SEOmoz is a daily SEO blog run by Rand Fishkin. It has two sections, the main blog and YOUmoz which is their user generated guest posts. This blog concentrates a lot on inbound marketing, content creation and SEO. http://www.seomoz.org     @marketingpilgrm - Marketing Pilgrim was started by Andy Beal. It is more about online marketing in general rather than just S

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Social Retention VS Social Acquisition – The Opportunity To Build Long Term Thumbnail

Social Retention VS Social Acquisition – The Opportunity To Build Long Term

Acquisition seems to always be on the mind of the modern day marketer, and rightfully so. You need to acquire customers. Your prime directive is to gain awareness and create a constant stream, or in some cases an influx, of leads for your business. But what happens when a new platform arises that gives you a different opportunity? You see people executing their very human ingrained behavior: th

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Persuasion Architecture and Persona Based Marketing Thumbnail

Persuasion Architecture and Persona Based Marketing

Persuasion architecture refers to a website that has been designed and developed in such as way as to convince visitors to take the action you desire. One way of achieving this can be through persona based marketing or by creating a persona based web experience. What this involves is really understanding the traffic that you receive and segmenting it into persona groups. Often different types of p

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18Apr2012
What are some email marketing trends to look for in 2012? Thumbnail

What are some email marketing trends to look for in 2012?

2011 was an exciting year for the email marketing industry, but just like every other one to ever come along, it must come to an end. And while there were some new things here and there, the game remained the same for the most part. So what can we look forward to next year? No one knows for sure, but that has not stopped industry experts from forecasting what they believe will be hot and worthy of

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Unexpected Business Advice at The Airport Thumbnail

Unexpected Business Advice at The Airport

Slouched in a chair at the Las Vegas airport waiting to board a flight to MSP, I noticed the man across the aisle appeared very interested in the book I was holding. We eventually made eye contact and he asked, "What do you think of that?" pointing at the book. I explained I was just a few chapters into Free by Chris Anderson and could not make a recommendation either way. After exchangi

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9 Do’s and Don’ts to Increase Your Amazon Star Rating Thumbnail

9 Do’s and Don’ts to Increase Your Amazon Star Rating

The rise of e-commerce has not only transformed the way customers buy products, but how they choose them as well. Unless you've been living under a rock for the last decade, you probably realize that reviews and ratings left by previous buyers can greatly influence a future shopper's impression of a product or seller. Marketing Experiments confirmed this by testing products with no ratings vs. tho

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Don’t Be Afraid of Those Dominant Brands—Local Search Optimization Thumbnail

Don’t Be Afraid of Those Dominant Brands—Local Search Optimization

  The ever so popular “think big” can be great advice for a small business when it comes to marketing, selling, and expanding; however do not forget the ever so popular “slow and steady wins the race.” If you’re not into cheesy one liners, consider the ways in which you can keep your business growing without doing too much too quickly. As a small company, it can often be difficult

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Shout Your Message from the Rooftops with Social Media Thumbnail

Shout Your Message from the Rooftops with Social Media

Social Media has changed the face of marketing in countless ways.  It can give your business unprecedented exposure to thousands of new markets all over the globe.  There are many ways to improve your social media efforts.  Let me show you a strategy I’ve found to greatly increase the participation of others in sharing your content across social networks. Why Social Media?       

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Increase Your Conversions on a Shoestring Budget Thumbnail

Increase Your Conversions on a Shoestring Budget

A lot of times internet marketers get so involved with one spectrum of our field that they lose sight of the big picture. Whether it is SEO, social media, email or PPC, focusing too hard on one niche of the industry can really set you up for missed opportunities. That being said, for all of you SEO die-hards I have been implementing a great new tactic to my internet marketing strategy as of latey

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