7 Ways to do Link Building through Outbound Linking
Most of us have been acquainted with link building as a process wherein we building links from other websites to direct to our site. Agreed on that one, however, there are other link building tactics that are first initiated by linking out to other sites to eventually attract more natural incoming links down your way.
Before we go over with outbound linking techniques that can attract incoming links, we can first start off by identifying the effective inbound marketing techniques that do generate high quality links:
- Guest blogging
- Press releases
- Content outreach
- Forum marketing
- Comment marketing
- Social media
- News pitching
- Video marketing
Citing other sites within your site’s content can be very beneficial in so many ways – mainly in getting your site more involved with its niche’s community. But how can linking out get you those quality links you are aiming at?
- Linking out to known authority sites in your industry can establish trust to your own site – both users and search engines will see trust between these relations, especially when you are commending these external links as reliable resources that can be useful to your visitors. A brand that is trustworthy has higher chances of getting natural links.
- It gives you the opportunity to build relationships with other site owners or bloggers, given that mentioning their work as an excellent resource is also considered a simple gesture of thanking them for creating such content, which can eventually result to more valuable links in the future.
- Normally, most bloggers tend to share content that contains their works or name on it through their own networks (Twitter, Facebook and on various social bookmarking and voting sites) and will probably link to it. Having that said, you are increasing your chances of absorbing traffic as well as followers from them, which can lead to attracting more linkers to your content.
- Lastly, you can also build links through trackbacks when linking out to other resourceful content.
It’s also important to let them know that you have linked out to them – through email or by mentioning it on Twitter – as it can also be a good way to start a conversation.
7 Ways to Generate Links through Outbound Linking
It’s a form of web content wherein insights from industry experts are gathered to give appropriate solutions to a certain problem. This kind of content offers high quality information, knowing that most of its details are from industry experts, and these influencers are more likely to share your piece, which can possibly make it go viral and in turn generate more natural incoming links.
Example: DIYSEO’s 46 Experts on the biggest mistake SMBs make with SEO
Curating useful blog posts you come across each week or month can as well be very advantageous, given that you are slightly reaching out to other bloggers in your niche that can in time help you build relationships with them. Relationship-driven links are known to be powerful, as it’s very scalable in terms of link visibility, lead generation as well as in shaping further business opportunities.
Example: Kikolani’s Fetching Friday
Interviewing influential people in your industry is perhaps one of the best traditional content marketing techniques out there when it comes to improving your site’s social visibility, since the technique is very much capable of drawing attention, knowing that the interviewee(s) will most probably link to the content and share it via Social Networks. It also allows you to build relationships with those who you will be interviewing.
Example: Ross Hudgens’ word with SEER Interactive’s Wil Reynolds
Creating content that lists the best of a certain area of an industry (such as top 100 blogs, 100 best dog trainers, etc…) can be extremely shared (socially) and generate high quality links, particularly from entities that are included on the list, seeing that this kind of approach is mostly anticipated by industry leaders and enthusiasts.
Example: Adage Power 150
Linking out to websites where you have pulled ideas, statements, results or statistics from can get you links, whether you have supported the statement, used it as a resource to produce an exceptional content or created a counter-post regarding the given topic, as it’s capable of grabbing the attention of the original source of the statement.
Example: Rand Fishkin’s White-hat SEO: It f@$#ing works (of course it’s from Rand, it’ll surely generate links, but the content did great in citing good resources).
Bringing top-notch web resources together into one explosive list of resources to a certain topic can definitely accumulate quality recommendations through linking and social sharing, given that the content is overflowing with links directing to high-utility pages. Other than the site’s that are included on the list that might link to it, this kind of content also have higher chances of being bookmarked, linked to and shared by visitors who will be able to see it.
User generated content
Enabling users to submit content to your site (contributors, guest bloggers) is a very constructive marketing tactic for your site, as it benefits you in ways such as:
- Obtaining quality content from thought-leaders in your industry, which will stay on the web as long as your site is live and eventually gain its own search rankings that can be useful to your site’s organic traffic.
- Guest bloggers and contributors are more likely to promote their contributed content – by linking to it or sharing it on social networks – whenever it’s possible.
- You are able to absorb traffic from them as they promote their guest content.
Example: Technorati – Companies spending more on SEO continue to rise after Google Panda update